IT & Design

           This post focuses on how SaaS metrics relate to customer onboarding, company growth, and the generation of sustainable income needed and sufficient to not only stay afloat in the turbulent sea of web marketing but thrive. Recall that SaaS is Software as a Service or just cloud technologies. Specialists of the resource Price Intelligently, which studies strategy and psychology of pricing in the Internet environment, give marketers the following advice: "Your customers don't care about your costs, so never try to build a pricing strategy around that." This quote is 100% true. Consumers in the SaaS sphere, as in other marketing niches, want to know only how your service will solve their problems, help them earn money, etc. However, this fair statement does not mean that you should not understand the structure of your expenses, in particular, such as their most important component as customer acquisition cost (CAC). Most SaaS companies und...

           Responsive web design is a fairly new direction in the design of web resources, but now it is one of the main indicators of site quality. In this post I will write about what responsive web design is. Responsive web design is the design of web pages that provides a great experience across a variety of devices connected to the Internet. This means that one and the same site can be viewed on a wide variety of devices, regardless of the resolution and screen format - smartphones, tablets, laptops, etc. At the same time, viewing will be equally convenient for all formats - users of mobile devices, for example, will not need to expand certain areas of the site so as not to miss the desired link. Responsive design aims to make web pages and the display of their content match the device from which they are viewed. Why is responsive web design needed? ·         A wide variety of devices from which you can access ...

           People very often mistake landing pages and a regular website for the same thing. Although they can be united by a single domain, they have a completely different purpose. The landing page is created as a simple, lightweight version of a web page, which is "sharpened" for a specific target action. In most cases, the entire marketing campaign is built around this goal. But what does this mean for the bottom line? Landing pages usually don't have extra sections or links that can distract users. Actions on the page are minimized and underlined with CTA elements. For example, this is how the page with examples of Eleken's landing pages looks like: https://www.eleken.co/blog-posts/saas-landing-page-examples-get-inspired-and-discover-how-to-boost-conversion SaaS landing pages most often include an introductory title, social proof, and a description of the problem your service solves. By focusing on these three factors, you are in the best poss...

           Today I would like to share some information about SaaS. The SaaS market has been in constant growth over the past few years and will continue to grow in the coming years. What exactly is SaaS? Here's a simple definition: Software as a service (SaaS) is a software distribution model in which a third-party vendor hosts an application and makes them available to customers over the Internet. SaaS is one of the three main categories of cloud computing, along with infrastructure as a service (IaaS) and platform as a service (PaaS). The SaaS cloud services industry is projected to grow exponentially with projected revenues reaching $110 billion in 2020 and $143 billion by the end of 2022, according to a forecast report from Gartner. Your SaaS website pages function as doorways to attract and retain customers. The user experience that your site provides lays a solid foundation for future interactions, so ensuring great UX / UI design and followin...

             Hi everybody! I want to write a small thread about UI/UX design. UX design (User Experience) is the main component of the visitors' contact with the interface of your website. It is UX that determines the way your potential client gets acquainted with the products and services offered by the web. In addition, it forms the basis of your future solution. Every time people visit your company's website, they participate in the process. Basically, your bottom line depends on the experience UX has on the client. Considering the importance of this product, the best option would be to order the creation of a website from professionals. For example, Eleken: https://www.eleken.co/ui-ux-design Another important aspect is the unique and memorable appearance of the website in comparison with similar sites on the net. The more attractive the design and attracts the attention of users, the more likely it is that potential customers will give prefer...