Pitch deck design

 

          A successful pitch is half the battle when looking for an investment. How to get investment is a sore point for all startups. What and how to show the investor to get money for the next stage? Let's take a look.

What is a pitch deck? Pitch is a verbal presentation of a business plan. A pitch deck is, in the terms we are used to, just a presentation, the same file in PowerPoint or Keynote that you will polish at night, rehearsing your pitch.

Let's get a little clear first: it's your business model, your vision as a founder, and your ability to envision that will determine whether you get your funding or not. We will not argue with this. However, the design of your presentation matters.

Creating a vibrant pitch deck can say a lot about where your company is and your ability. All internet companies rely on high engagement and high conversion rates for maximum and quality growth, and the only way to achieve this is through great UX design.

Whether you are using a pitch deck presentation template or hiring a professional pitch deck developer, this presentation reflects the ability of you and your team to create a product that is intuitive enough for mass adoption.

The best pitch decks are an extension of what the startup is already doing. They show what is already being done, how it is being done, and how it can be done better with more money. Without a doubt, the best pitch decks are a compelling investment case.

Make sure your presentation slide has legible content. Use large, bold fonts with contrasting backgrounds. It is more than just aesthetics. Nobody wants to waste energy reading a slide. If the text is not easy to understand, your audience will lose interest and disconnect.

The main problem when considering the text is how much is enough and when to stop. Most presentations stem from previous material, such as pages of documents, and from the fact that people tend to go a little overboard when adding information to a presentation. And the problem is, if a slide is filled with text, people either completely ignore it in order to listen to you, or worse, ignore you when they try to read it.

The best advice we can give you is not to write everything on slides, but only use keywords to help your audience keep up with your story. Keep your text to a minimum. Break it down into simple pieces. Each slide should convey one idea that does not require rhetoric to decipher.

What about charts? Answer: the simpler the better. A good chart is not one that contains a ton of data, but one that clearly represents what you are explaining. If you are using charts or graphs on a slide, this information should be obvious. Think about how the numbers or facts relating to your main premise, and focus on what you want the audience to get out of the slide.

Keep in mind that people remember images better than text. Be sure to add eye-catching photographs to highlight your thesis. Images should be relevant, vibrant, and unique. High image quality allows you to reproduce this visual effect on a slide. If you need to add additional text, use half the space for the letter and the other half for the image. Don't try to squeeze in too much; One high-quality image is enough, which summarizes the whole central theme. If you need multiple images on a slide, be sure to place them aesthetically. Add borders or frames to each image. As a general rule, images are best for summarizing your story.

Remember, the best pitch deck presentations demonstrate that you understand what your business is and who your customers are, but are not missing out on an opportunity to reinforce your brand with investors.