People very often mistake landing pages and a regular website for the same thing. Although they can be united by a single domain, they have a completely different purpose. The landing page is created as a simple, lightweight version of a web page, which is "sharpened" for a specific target action. In most cases, the entire marketing campaign is built around this goal. But what does this mean for the bottom line? Landing pages usually don't have extra sections or links that can distract users. Actions on the page are minimized and underlined with CTA elements. For example, this is how the page with examples of Eleken's landing pages looks like: https://www.eleken.co/blog-posts/saas-landing-page-examples-get-inspired-and-discover-how-to-boost-conversion SaaS landing pages most often include an introductory title, social proof, and a description of the problem your service solves. By focusing on these three factors, you are in the best poss...
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